HomeBusinessEMR takes to the catwalk to showcase new uniform

EMR takes to the catwalk to showcase new uniform


EMR staff swapped permanent way for the runway when they took a moment to show off their newly launched uniform.

In all, 2,000 staff have now got a new uniform, which has been designed to be more easily identifiable to customers – as shown off by the good sports at Nottingham railway station, who put together a fashion show video for the occasion.

Staff have been given an open wardrobe, which allows the team members to pick the fit and style that suits them the best.

Customer service, driver and fleet staff were able to select from a range of garments specially created for their role. The items are designed to be suitable for all weather, comfortable and smart.

Furthermore, the redesigned name badges also include language flags. The idea behind the flags is to identify team members who are confident speaking multiple languages to a level they would be able to assist customers. The flags have been created to improve accessibility across the EMR network, especially for customers who don’t speak English as their first language.

Neil Grabham, customer experience director for EMR said: “The new uniform, which was designed in collaboration with staff from start to finish, will give our colleagues a fresh look, making them easily recognisable to customers in the EMR colours. It has been designed with practicality and comfort in mind, and of course, it will help all EMR colleagues retain a highly visible and recognisable presence around our stations and On Board.

“I am so proud of everyone who has been involved in this project, we’ve created a uniform that not only looks good, but also allows our staff to bring their authentic selves to work and wear their new uniform with pride”.

The creative mind behind the new designs is Debbie Johnson, who has previously designed for companies including Virgin Atlantic and Eurostar. She said: “The uniform has been created based on user feedback and collaboration with a volunteer working group from across all areas of EMR.

“In the early stages of the project, we immersed ourselves in swatches of material, going on a journey to find the perfect balance of fabrics, patterns and textures that work synonymously with the heritage and colour palette, and perfectly tell the story of the brand, but also retained a look and feel of a modern working uniform”.

Customer Service Officer for EMR, Louise Noke, said: “I have been involved in the uniform trial from the beginning in 2021, and I was delighted to be asked to help launch the uniform to the rest of EMR staff.

Louise, plays a part in the current EMR TV advert featuring mascot Miles: “Having my colleagues from across the business comment on how great the uniform looks has been such a positive experience.

“We have been patiently waiting for the new uniform to arrive and today we can all wear it with excitement and pride, helping us deliver the best experience for our customers”


Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

A look at how ORR found Britain’s railways to be among the safest in Europe

ORR says our railways are among the safest in Europe. This follows its first comprehensive, five-year assessment of safety on our networks, taking up a...

Industrial action: more strikes could impact Jubilee weekend and services in Scotland

The RMT has had a fallout over management practices, leading to a potential strike that would affect two tube stations on Jubilee weekend: Euston...

Depot Optimisation Focus At Rolling Stock Maintenance Congress In June

As passenger rail operators seek to realise cost reductions through smarter, combined approaches to maintenance strategies and through new technologies to automate maintenance activities,...
- Advertisement -

More news

A “fitting tribute” in a Jubilee year: the Queen marks Elizabeth line completion

The Queen made an unexpected appearance to officially mark the completion of the Elizabeth line. Many were pleasantly surprised to see her – this time...

The industry comes together for Mental Health Awareness Week

Rail Insider looks at how the industry came together to talk and help one another during Mental Health Awareness Week. During Mental Health Awareness Week,...

RBD Rail Recruiter: by your side in your jobs search

The aim of RBD Rail Recruiter is to make things easy for both businesses and candidates – especially when some candidates will be taking...