HomeBusinessTikTok star takes up the role of brand ambassador at GBRf

TikTok star takes up the role of brand ambassador at GBRf

WEEKLY NEWSLETTER SIGN UP

After hitting countless headlines and attracting million of viewers to his viral TikTok videos, social media star Francis Bourgeois has become GB Railfreight’s (GBRf’s) brand ambassador.

This means that Francis will be sharing his passion and insights for the railway throughout this year – showcasing the vital role of rail freight and going behind the scenes at GBRf.

GBRf says Francis first got its attention following his viral video featuring the Class 73/9 locomotive named ‘Dick Mabbutt’, which has now amassed 12 million views on TikTok. Since becoming a platform favourite for his enthusiastic trainspotting videos across the rail network, Francis has amassed over 2 million followers on TikTok and over 1 million followers on Instagram. This popularity has earned him appearances on ITV’s ‘This Morning’ and collaborations with big names such as Thierry Henry and ASOS.  

Seema Kotecha, head of communications and marketing, GB Railfreight, said: “Francis is the perfect brand ambassador for raising the profile of rail freight and the important work our industry does to support the UK Economy and efforts to reach net zero. We have all loved his content and infectious energy that has put a spotlight on the railway.”

Francis Bourgeois, GB Railfreight brand ambassador, said: “I am so excited to be joining GB Railfreight, I have had a lifelong passion for the railway, and I can’t wait to apply this enthusiasm to my ambassadorship at the company. I am really looking forward to elevating the world of trains, rail freight, and spreading happiness and joy in general — with GB Railfreight, we will be able to achieve this together.”

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest news

Imprisoned for obstructing the railways

A recent court case has illustrated how serious the crime of obstructing the railway is considered to be. Thirty-six-year-old Stephen Harrell, of Springfield Street, Wigan,...

The work to get rid of waving

For many of us, flagging down a train as you would a bus would seem a little odd. But for some, those who use around...

Newts get moved in industry-first special licence

A highly protected species, much of what happens on a construction site can be stopped or changed when great crested newts are discovered. Ecologists need...
- Advertisement -

More news

Network Rail signs major deal with EDF Renewables for green energy

Network Rail has made a significant step towards greener non-traction power. Signing a deal with EDF Renewables UK means that solar power – equivalent...

Disruption expected during next ASLEF strike

Passengers are being warned to expect severe disruption to train services during the next strike by ASLEF drivers, scheduled for Saturday 13 August. Train drivers...

National Railway Museum loans oldest surviving Midland Railway locomotive to Barrow Hill

Midland Railway locomotive 158A has been transported to Barrow Hill roundhouse from Locomotion in Shildon, where the engine had been receiving conservation work and...
NEWSLETTER SIGN UP