A new video asking rail users to take a moment and consider travellers with disabilities has been released.
The rail operator has launched the video as people go back to using trains in greater numbers now restrictions have lifted. The video draws attention to passengers with both visible and non-visible accessibility requirements.
The video, filmed at Sevenoaks and London Bridge stations, is being shown on digital screens across Southeastern’s facilities, as well as on the Southeastern website with shortened versions on social media. Work is also being done with tourist organisations to greaten the campaign’s impact.
The video launch contributes to part of a wider programme by Southeastern to support all passenger journeys, informed by its Accessible Travel Advisory Panel – led by triple Paralympian Andy Barrow – who will continually review and improve policy and practice.
Southeastern’s head of marketing, Nikki Causer, comments: “We wanted to engage with our passengers in a memorable way on the topic of accessibility, creating a campaign that was emotive and inclusive, rather than directly telling passengers how they should behave.
“As more passengers return to travelling on our trains after the pandemic, it felt like the right time to launch a campaign that works on different levels, focusing on the human detail of travelling to show how just a moment can make a big difference.”