Tickets platform Trainline has appointed Facebook’s Mike Hyde as chief data officer. Mike, who will take up his role in October 2021, will oversee Trainline’s data teams and push for innovative strategies.
Mike has 20 years of experience leading data teams and organisations. He spent the last four years at Facebook, heading up the data science and engineering teams for Workplace. Before this he was at Microsoft, leading data and insights at Skype.
Trainline says it considers data important to how it does business. Recent data-driven features from Trainline include Crowd Alerts, which enables the Trainline community to inform each other if their carriage is busy or not and SplitSave, which enables Trainline to identify patterns in UK rail fares through machine learning to predict the best place to split tickets to help customers maximise savings on train fares.
Trainline CEO, Jody Ford, said: “We’re building the world’s number one rail platform and an important part of this is harnessing the power of data to make train travel easier and more seamless. Mike and his team will be essential in making sure our innovation strategy remains rooted in data-led insights that give customers an increasingly personalised and intuitive experience. This will empower people to make more sustainable travel choices, helping them pick train, over car and plane, time and time again.”
Trainline CTO, Milena Nikolic, said: “Mike brings world-class experience in building data capabilities in high-tech, global-scale, product-driven businesses, with a visionary approach to how data and data culture can elevate the performance of the business.”
On joining Trainline, Mike said: “I couldn’t be more excited to join a home-grown tech company leading travel tech innovation across Europe and help it to thrive and grow as a data-driven organisation. Data is a powerful tool with vast potential to drive real impact on rail adoption, by modernising the experience, increasing accessibility and driving innovation throughout the experience.”