Technical Seminar at Railtex/Infrarail 2021
Thursday 9 Sept 2021 – 11:10
Jonathon Hoskin, Business Development Manager, Ampetronic
Customer journey enhancement: Access to audio services in rolling stock and infrastructure for people with hearing loss
Over five per cent of the world’s population require help to address their ‘disabling’ hearing loss. It is estimated that, by 2050, more than one in every ten people will have disabling hearing loss.
To give an example of the level of influence that deaf and hard-of-hearing consumers hold, they are part of the third largest consumer market segment but have the largest discretionary income. This figure doubles when families and friends are taken into account.
Although people with disabilities earn less than people without disabilities and represent a smaller share of the market, businesses should pay attention to this group for three reasons:
- Most businesses are not taking advantage of the nearly half a trillion dollars in market value of this population;
- Societal shifts point toward growing numbers and greater inclusion of people with disabilities;
- This presentation will provide realistic estimates of the purchasing power of people with disabilities.
In the UK alone, 12 per cent of travellers experience significant hearing loss, equating to over 400 million passenger journeys or £2.2 billion per year. For the transport industries around the world, the spending, political and societal power of this market segment has significant implications for regulation, legislation and performance. This presentation will further detail the need for assistive listening and the opportunities that it represents. It will also identify the relevant standards and legislation; the assistive listening solutions that are available and where they should be applied, and how best to enhance the passenger journey for this influential and important group.
Ampetronic’s display at Railtex/Infrarail will be in Hall 12, Stand D15.